Privacy Policy

Last Updated: [Insert Date]

At Dorothy Perkins Shop (“we”, “us”, or “our”), accessible from blousessalenow.com, we are committed to protecting your privacy with the same care we put into designing our stylish petite clothing and fashion collections. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

We collect information to provide you with a seamless shopping experience for our blouses, jeans, swimwear and other fashion essentials:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely by our payment partners), and phone number.
• Order Information: Details about the petite clothing, holiday clothes or workwear you purchase, including size preferences and style selections.
• Technical Data: IP address, browser type, device information, and how you interact with our website (pages visited, items viewed).
• Communication Data: Any correspondence with our customer service team regarding your orders or payment queries.

2. How We Use Your Information

Your information helps us deliver the effortless shopping experience we’re known for:

• Process your orders for trousers, blouses or swimwear and arrange delivery
• Provide secure payment processing through our trusted partners
• Communicate about your order status, delivery updates, and customer service needs
• Improve our website and product offerings based on how customers browse our petite clothing and other collections
• Send marketing communications (only with your consent) about new arrivals in jeans or holiday clothes
• Prevent fraud and enhance the security of your transactions

3. Data Sharing and Disclosure

We treat your data with the same attention to detail as our perfectly proportioned petite clothing range:

• Service Providers: We share necessary information with payment processors, delivery companies, and IT service providers to complete your orders.
• Legal Requirements: We may disclose information if required by law or to protect our rights and the safety of our customers.
• Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.
• We never sell your personal information to third-party marketers.

4. International Data Transfers

As we ship globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We protect your information with the same security standards we apply to our payment systems:

• Industry-standard 256-bit SSL encryption for all data transmissions
• PCI-DSS compliant payment processing
• Secure tokenisation technology for payment information
• Regular security audits and fraud monitoring systems
• Limited access to personal data only to staff who need it
• We retain your personal data only as long as necessary for the purposes collected

6. Your Rights

You have rights regarding your personal information, just as you have choices in our fashion collections:

• Access: Request a copy of the personal data we hold about you
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your personal data in certain circumstances
• Restriction: Limit how we use your data
• Objection: Object to certain processing activities
• Portability: Request transfer of your data to another service provider
• Marketing Preferences: Opt-out of marketing communications at any time

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

Like the perfect fit of our jeans, we use cookies to make your browsing experience just right:

• Essential Cookies: Necessary for website functionality, secure payments, and order processing
• Performance Cookies: Help us understand how customers browse our petite clothing and other collections
• Marketing Cookies: Used with your consent to show relevant ads for our blouses, swimwear and other fashion items

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy occasionally, just as we update our fashion collections. The “Last Updated” date at the top indicates when changes were made.